The Secret of Selling the Negro
Jul 04, 1954 | IMDB 6
21 min Watch NowDocumentary
Film commissioned by the Chicago-based publisher of Negro Digest, Ebony, Tan, and Jet to encourage advertisers to reach out to African American consumers. The Secret of Selling the Negro depicts the lives, activities, and consumer behavior of African American professionals, students, and housewives. A Business Screen reviewer noted that the film focused on the “bright positive” aspects of the “new Negro family.” The sponsor issued a companion booklet offering the “do’s and don’ts of selling to the Negro.”
MOVIE COMMENTS
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Generation Sputnik
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SIMILAR MOVIES
Everybody Needs a Forever Home
IMDB 0 | May , 1978
Four African American families relate their experiences with adoption.Pitch People
IMDB 10 | Oct , 1999
The art of the "pitch" and its role in society, as told by many of the pitch industry's greatest salesmen, including Arnold Morris, Sandy Mason, Lester Morris, Wally Nash and Ed McMahon as well as a look at the Popeil family.George Clinton: Tales of Dr Funkenstein
IMDB 7.5 | Oct , 2006
Don Letts's hilarious and colourful profile of the godfather of funk, whose 50-year career has defined the genre. From his 1950s days running a doo-wop group out of the back of his barber store, through the madness of the monster Parliament/Funkadelic machine of the 70s to his late 90s hip-hop collaborations with Dre and Snoop, George Clinton has inspired generations of imitators. Contributors include Outkast's Andre 3000 and Macy Gray.Behind the Screens, Hollywood Goes Hypercommercial
IMDB 0 | Jan , 2000
Hollywood movies are rapidly becoming vehicles for the ulterior marketing and advertising motives of studios and their owners, rather than entertainment in their own right. Behind the Screens explores this trend toward "hypercommercialism" through phenomena such as product placement, tie-ins, merchandising and cross-promotions. It combines multiple examples taken directly from the movies with incisive interviews provided by film scholars, cultural critics, political economists, and an Oscar-nominated screenwriter. Behind the Screens presents an accessible argument designed for school and college-age audiences-- precisely the demographic most prized by both Hollywood studios and advertisers alike. It features examples drawn from movies such as Wayne's World, Forrest Gump, The Lion King, Summer of Sam, and Toy Story.Tear the Roof Off: The Untold Story of Parliament Funkadelic
IMDB 7.7 | Feb , 2016
The untold true story: The rise and fall of the greatest funk band ever, Parliament Funkadelic.La face cachée de l'homme en noir
IMDB 6.8 | Jul , 2025
You've seen him interview Mikhail Gorbachev, Angelina Jolie, Robbie Williams, Mariah Carey, Brad Pitt, Jane Fonda, Robert De Niro... You know him, but you don't really know him. Everyone has talked about Ardisson without ever getting close to the truth about him. My ambition: to reveal the man behind the costume of "The Man in Black." I thought to myself: if anyone can figure him out, it's me, a journalist and portraitist who has lived with him for 15 years. Who is the private Thierry behind the spectacular Ardisson? What we discover is how much Ardisson's personal history reflects the eras he has lived through, their contradictions, their utopias, their excesses, their violence. Like so many facets of a man and of society at the turn of the century.America Unchained
IMDB 6.7 | Oct , 2007
British Comedian Dave Gorman travels across America without supporting the 'Man'. In other words, no Holiday Inns, no Best Westerns and no Comfort Suites. No Shells, no Arcos and no BP gas stations. No MacDonalds, no Starbucks and no chains of any kind. Just Mom & Pop business all the way.Ardisson, l'Homme en Noir : l'hommage
IMDB 0 | Jul , 2025
This tribute program takes you back into the world of Thierry Ardisson, a particularly creative, provocative, and erudite host and producer. From "Tout le monde en parle" to "Salut les Terriens !", via "Lunettes noires pour nuits blanches", the program retraces his more than 40-year career and his extraordinary journey, featuring cult interviews, testimonials, and archive footage. Numerous guests will pay tribute to him and share their memories and anecdotes on set. Thierry Ardisson, "the man in black," shook up the French audiovisual landscape and left his mark on his era. The program is broadcast on all TV5 Monde channels and on TV5 Québec/Canada.Art & Copy
IMDB 7 | Aug , 2009
The personal odysseys of some of the most influential advertising visionaries of all time and the stories behind their campaigns.The Singer: A Montford Point Marine
IMDB 0 | Jul , 2023
“The Singer: A Montford Point Marine” tells the story of Henry Charles Johnson, one of the first African Americans in the U.S. Marine Corps and a professional crooner. Lured by the dignified Marine uniform and the allure of the G.I. Bill, he's abruptly thrown into the bare, segregated world of Camp Montford Point, a far cry from the lush expansiveness of Camp Lejeune he'd imagined. The harsh realities of Southern segregation strike a jarring contrast to his accustomed diversity of Manhattan, escalating further with hostility from drill instructors. Undeterred, his resolve is galvanized by the dream of donning the Marine uniform and the prospects following discharge. Post-discharge, Johnson immerses himself in New York's music scene, enchanting audiences with his soulful, Sinatra-esque timbre. This riveting narrative portrays the unmatched fortitude of the Montford Point Marines, representing a crucial African-American, American, and globally relevant human experience.The Legend of Glynn Turman
IMDB 0 | Aug , 2022
Actor Glynn Turman makes his Broadway debut at 12 years old in the original production of “A Raisin in the Sun” opposite Sidney Poitier and becomes a silver screen legend for six decades.The Atomic Cafe
IMDB 7.3 | Mar , 1982
A disturbing collection of 1940s and 1950s United States government-issued propaganda films designed to reassure Americans that the atomic bomb was not a threat to their safety.The Codes of Gender
IMDB 6.5 | Oct , 2010
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.Don Beveridge - Customerization Seminar
IMDB 0 | May , 1998
Business speaker Don Beveridge brings his consulting expertise to a corporate engagement for Burger King, Baskin-Robbins, Dunkin' Donuts, Togo's and more.Hidden Colors 5: The Art of Black Warfare
IMDB 6.3 | Aug , 2019
The history of warfare as it relates to global Black society, broken down into 7 chapters that examines the ways the system of racism wages warfare from a historical, psychological, sexual, biological, health, educational, and military perspective.Helvetica
IMDB 7.2 | Sep , 2007
Helvetica is a feature-length independent film about typography, graphic design and global visual culture. It looks at the proliferation of one typeface (which will celebrate its 50th birthday in 2007) as part of a larger conversation about the way type affects our lives. The film is an exploration of urban spaces in major cities and the type that inhabits them, and a fluid discussion with renowned designers about their work, the creative process, and the choices and aesthetics behind their use of type.TYSON
IMDB 8.5 | Nov , 2019
Mike Tyson escaped a life of poverty and petty crime to make a name for himself, becoming the youngest Heavyweight Champion of the World and a household name—but his rise was followed by a very public fall. In this remarkably candid portrait, the boxer addresses his controversial past, including the rape charge that sent him to prison and his struggles with substance abuse, while also detailing his ultimate recovery and comeback.Generation Sputnik
IMDB 6.5 | Dec , 2016
From 1957 —the year in which the Soviets put the Sputnik 1 satellite into orbit— to 1969 —when American astronaut Neil Armstrong walked on the surface of the moon—, the beginnings of the space conquest were depicted in popular culture: cinema, television, comics and literature of the time contain numerous references to an imagined future.X-Rated: The Ads They Couldn't Show
IMDB 4 | Mar , 2005
Every year, thousands of commercials are made that never reach our TV screens, deemed too shocking to see. In order to make it onto the screen, they must clear all manner of obstacles, from fussy clients to obsessive regulators and restrictive rights issues. X-Rated takes a look at these outlawed pieces of advertising, revealing the most explicit, controversial and shocking ads never seen. These are ads that break all manner of taboos, from sex, violence, blasphemy, homosexuality, animal cruelty, rapping pensioners, swearing children, suicidal toys and naked athletes to Kylie in her undies on a bucking bronco. Amongst the contributors are advertising executives, producers and censors. The programme also takes a look at the embarrassing world of western celebrities in Japanese ads.The Corporation
IMDB 7.6 | Sep , 2003
Since the late 18th century American legal decision that the business corporation organizational model is legally a person, it has become a dominant economic, political and social force around the globe. This film takes an in-depth psychological examination of the organization model through various case studies. What the study illustrates is that in the its behaviour, this type of "person" typically acts like a dangerously destructive psychopath without conscience. Furthermore, we see the profound threat this psychopath has for our world and our future, but also how the people with courage, intelligence and determination can do to stop it.